PETA billboards compare eating turkeys to eating family dog

BOISE, Idaho -- The animal rights group People for the Ethical Treatment of Animals said it plans to put up billboards that will ask kids to compare eating turkeys to eating the family dog.

The group said it hopes the billboards, which will be put up near Boise public schools, will prompt kids to talk to their parents about what it means.

"Kids love animals. And if they thought about how turkeys feel pain and fear just as dogs and cats do, they'd trade in their drumsticks for Tofurky in a heartbeat," said PETA Executive Vice President Tracy Reiman in a written release.

PETA said it plans to showcase the seasonal billboards in Reno, Nevada and Sacramento, California as well.