Effective today, the Yakima Valley Visitors & Convention Bureau will be doing business as Yakima Valley Tourism. The change resulted from a board retreat last year as the organization made future plans for tourism in the region.
Yakima Valley Tourism made the announcement today at the Yakima Convention Center where it presented to the public updates and issues facing the local, state and national tourism industries.
"The new name is easier to remember, better reflects our mission and coincides with the launch of our six-year strategic plan," stated John Cooper, President & CEO. "Our organization is responsible for all facets of tourism including conventions and groups, visitor services, sports and leisure travel. Tourism is an inclusive word for all sectors of the industry."
The main website the organization will use to promote the Yakima Valley will be www.yakimavalleytourism.com.
Yakima Valley Tourism is a non-profit trade association. It has been known as Yakima Valley Visitors & Convention Bureau since forming in 1957.