Doing Business in Black Friday's Shadow

YAKIMA, Wash. -- It's that time of year when camping out in front of stores has come to seem normal. Doorbuster deals were hard to beat and the big franchises rake in the money. For local businesses like Bemis Appliance, it's about staying in the game.

"We will match anybody's price if we're comparing apples to apples," said Randy Campbell. "We'll certainly match that price you bet."

Randy Campbell said his customers are loyal. They still shop at their favorite local stores.

"I think service after the sale is a reason to purchase locally," said Randy.

Over at Fiddlesticks, Janet Buege said the store didn't change its prices, but people were still willing to spend. She expected a quiet morning, but knew people would start coming in after the doorbusters. She was right.

"It's more of those extra things that we offer that you don't find in big stores," said Janet.

"We're here to take care of people after the sale," said Randy. "We don't want to just sell you something then forget about you. We're here to take care of you."

Customers liked to bring their families from out of town to show them what local businesses were all about. But even with the local talent, they still had to compete with the big businesses.

"It still requires a lot of creative marketing and using those social media opportunities that as a small business is certainly available as much as anything a big retailer would do," said Janet.

They don't get all the hype. But, local businesses stayed in the game despite being in Black Friday's shadow.