Opinion: Marketplace of ideas will decide success of Nike collaboration with Kaepernick
This week, Nike announced that former San Francisco 49ers quarterback, Colin Kaepernick, would be a face of their “believe in something” advertising campaign.
Kaepernick gained notoriety after he knelt during the national anthem prior to NFL football games during the 2016 pre-season and regular season.
His reasoning was that he “won't stand to show pride in a flag for a country that oppresses black people and people of color.”
There have already been outcries from the right to boycott Nike. Similar to when those on the left called to boycott In-N-Out Burger in the wake of their donations to the California GOP.
We operate in a marketplace of ideas – people can boycott whoever they want.
Just like companies are free to use who they like to promote their products.
But let’s not ignore the hypocrisy at play here: those that laud Nike’s decision to use Kaepernick but call to boycott institutions like In-N-Out Burger are saying “believe in something as long as it's what I believe in."
Here’s the Bottom Line: the free market will decide whether Nike’s decision to employ Kaepernick is a good idea or not.
Make no mistake, for Nike and Kaepernick, it all comes down to cold, hard, cash. For them this isn’t about promoting any sort of political or social agenda, it is about generating controversy and capitalizing on the great divide in our country.
EDITOR'S NOTE: Boris Epshteyn formerly served as a Senior Advisor to the Trump Campaign and served in the White House as Special Assistant to The President and Assistant Communications Director for Surrogate Operations